8 KASEY PANETTA | MANAGING EDITOR
email@example.com EDITOR’S VIEW
An estimated 34 percent of adults own a tablet — mostly thanks to Apple’s iPad — and 56 percent own a smartphone, according to the
Pew Research Center’s Internet & American Life
Project. In fact, only 9 percent of people in the
country don’t own a cellphone of any kind. The
takeaway here, is there are a lot of mobile devices
around. In fact, a new study by the International
Telecommunications Union shows that by 2014, there will be more in-
use, active cellphones than people currently on the planet. The magic
number, if you’re curious, is 7. 3 billion. With hundreds of new tablet
and phone models hitting the stores every year, it’s not that difficult to
believe that in countries like Russia and Brazil there are currently 1.8
times and 1.2 times (respectively) more active cellphones than people.
All these numbers add up to a challenge for those in the Test and
Measurement field. With companies pushing to put more and more new
products that are faster, more rugged, smaller, bigger, cheaper, or more
efficient in the market, engineers are struggling with making sure the
products are ready to hit the shelves. With each surge towards a better
phone or tablet comes a push for shorter time-to-market, which means
that time has to come out of the manufacturing and design process.
Oftentimes, the test and measurement phases are being cut short to accommodate the condensed timeline. For our cover story, we focused on
intrinsic semiconductor reliability testing with an article called iFail:
Predicting end-of-life for future mobile devices (page 14). Speaking of iFail, products that do fail can have a huge effect on reputation, revenue,
and, obviously, on how the product works. The focus on Reducing system failure costs (page 16) is highlighted in an article by Taqi Mohiuddin, senior director of marketing for the Evans Analytical Group (EAG).
We’re also featuring a new writer in our On Design department.
Industry expert Joshua Israelsohn is rejoining the ECN team as our new
technical contributing columnist, who will dig into the technology and
application behind hot topics and old favorites in the design world.
This month’s column is focused on the Smart Grid (page 28) and its
technological and societal impact.
As always, we’ve worked to put together some great new content
along with your old favorites. Don’t forget to check out our Everything
E department (page 12) and see what we’ve been working on at www.
Until next issue,
This issue marks a renewal of my relationship with
the ECN readers. Between 2002 and 2007, I penned
several editorials, produced online technical-confer-ence sessions, and served on the magazine’s editorial
As a contributing columnist, my focus tends toward
the application-centric. As fascinating as products and
technologies can be in their own right, absent an application, discussions about them lack context. The constraints that
applications, their operating environments, and their markets force
onto designs often inform implementation decisions as much as do
available components, technologies, and their various attributes.
I hope you enjoy this month’s column. Feedback is welcome at