Tim Saxe,CTO, QuickLogic Corporation
The big thing that will happen in 2015 will be context-aware smartphones. Apps have
been sprouting like weeds because they bring
great value to our lives by helping us make
nearly every aspect of our lives more efficient.
At the same time, the phone is making the rest of our lives
more efficient, the vast number of apps on the typical user’s
phone is making the phone experience less efficient and
more frustrating as the user has to flip through screens or
dive through folders to find the appropriate app. To exacerbate the problem, the more we use the phone to manage
our lives, the more we drain the battery, creating the fear of
being disconnected from our friends and colleagues and the
services we have come to rely upon.
A context-aware phone,-
one that knows where you
are, can start to anticipate
your needs. Sitting on
a train? Then it is more
likely that you are going to
be listening to music and
reading digital media, so the
phone will know to make
those apps more easily accessible. Sitting down to breakfast?
Then it is more likely that you are going to want the news
and see how you did on fantasy football. Sitting in your car?
Then you are probably going to be listening to music and
using the navigation function, so they all need to be easily
accessible. Also, you don’t want to waste power logging into
all of the Wi-Fi networks that you drive past, so turn off the
Wi-Fi, and if you are the driver you do want to use Bluetooth, so turn that on.
The context aware phone will restore the simplicity that
we had a few years ago without reducing the rich capabilities that have developed over the past few years, making this
the big win for 2015.
Liz Robinson, Vice President, Mobile Devices & Accessories,
TESSCO Technologies Inc.
The market has witnessed an increasing number of consumers who prefer large-
screen smartphones, considered to be devices
with 4.7-inch screens or larger. Apple’s recent
launch of two larger-screen iPhones reflects what many
analysts see as a major catalyst for explosive growth in the
What is driving this demand? The way consumers use
their devices has evolved from traditional voice calls to
email use, web surfing, gaming, and viewing video and
high-resolution media on the go, and so too has the need for
a larger, more feature-rich screen experience.
As phone screen sizes get bigger and demand grows,
wireless data consumption is also increasing. According to
the NPD Group, monthly Wi-Fi and cellular data consumption on smartphones with screens 4. 5 inches and larger is 44
percent greater than it is on smartphones with screens smaller than 4. 5 inches. Per the ADI 2014 U.S. Mobile Benchmark Report, large-screen devices are driving 30 percent of
smartphone Web traffic, up from just 19 percent last year.
In contrast, Web browsing by smaller-screen phones (four
inches or less) is down
11 percent, year over
The ADI report
also shows that Wi-Fi
use is at an inflection
point, while cellular
data connection is on
the decline. Smartphone browsing via Wi-Fi, according to ADI, has surpassed
50 percent of all visits to websites, and a whopping 93 percent of tablet Web browsing now comes through Wi-Fi.
The owners of the newer, large smartphones are protecting their investments with new cases that must balance
protection with weight, grip and access to camera – and
even support the phone’s use as a substitute for tablets with
covers that double as stands in landscape mode.
In addition, battery life and recharging has to be monitored closely. Some of the newer large-screen smartphone
models are enabled with QualComm Quick Charge™ 2.0
charging, which repowers phones 75 percent faster than
conventional USB charging.
Manny Patel, Broadcom
An 802.11ac router is the “must-have” consumer prod- uct for 2015, a device whose importance to the modern
family is on par with everyday appliances like refrigerators
Today’s home needs
a router up to the
task of connecting
networking the smart
home and streaming
HD content — all at
the same time. Since 802.11ac offers speeds rivaling wired
connections at up to 1.3 Gigabits per second, picking up one
now will future proof your home network for devices yet to
The context-aware phone will
restore the simplicity that we
had a few years ago without
reducing the rich capabilities
that have developed over the
past few years
Wi-Fi and cellular data
consumption on smartphones
with screens 4. 5 inches and
larger is 44 percent greater
than it is on smartphones
with screens smaller than 4. 5
Today’s home needs a router
up to the task of connecting
multiple devices, networking the
smart home and streaming HD
content — all at the same time.